Enterprise-Scale Health System Transformation
Demonstrates the ability to manage complexity, scale, and deliver massive immediate growth in a regulated industry. Successfully leading the migration of a large website from WordPress to NextJS while driving simultaneous growth across 40+ clinics with 200+ physicians.
Complexity Highlights:
- WordPress to NextJS migration during growth phase
- 200+ physicians across 40+ clinics optimization
- 99K to 150K sessions in Q4 2024
$2B Business Services Giant: Foundation & Longevity
Showcases ability to implement architectural changes that deliver long-term, sustainable gains for a publicly traded, high-revenue entity. Expertise in site architecture and managing enterprise-level metadata for massive corporations like Deluxe.com.
Skill Highlights:
- Site architecture & metadata improvements
- Enterprise-level metadata management
- Long-term sustainable architectural changes
Direct E-commerce Revenue via Product Page Optimization
Illustrates specific, high-ROI SEO work (product SEO) that generates immediate revenue for a consumer brand. Clear link between ranking improvements for 25+ SKUs and sales results for Pet King Brands / Zymox.
Action Highlights:
- Product page ranking improvements
- Direct sales to SEO correlation tracking
- Consumer brand revenue optimization
Multi-Location SEO for National Orthodontics Chain
Proves competency in executing SEO at a large, multi-site scale with sustained growth. Managing content migrations, site architecture, and local digital touchpoints for a massive organizational structure with 40+ websites and 400+ practices.
Scale Highlights:
- 40+ websites coordination
- Content migrations & site architecture
- Local digital touchpoints optimization
